social media marketing course


Our Social Media Marketing (SMM) course at Career Fortune is designed to equip aspiring digital marketers with the essential skills and knowledge needed to thrive in the dynamic world of online marketing. In this comprehensive modular program, participants will delve into the intricacies of social media platforms, learning how to strategically leverage them for brand promotion, customer engagement, and business growth.


The Social Media Marketing course is divided into carefully curated modules, ensuring a well-rounded understanding of the subject. Participants will start by exploring the fundamental concepts of social media and its role in modern marketing strategies. Moving forward, the curriculum covers platform-specific strategies for major social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.

Practical sessions are integrated into the course, allowing students to apply theoretical knowledge to real-world scenarios. Topics such as content creation, community management, paid advertising, analytics, and influencer marketing will be explored, providing a holistic view of the social media landscape. Our experienced instructors, industry-relevant case studies, and hands-on projects will empower participants to develop effective social media campaigns tailored to diverse business objectives.


Upon successful completion of the Social Media Marketing course, participants can expect a myriad of benefits that will set them apart in the competitive digital marketing landscape. First and foremost, graduates will acquire a deep understanding of social media platforms, enabling them to develop and implement strategic marketing plans that resonate with target audiences.

Additionally, participants will gain proficiency in creating engaging and shareable content, understanding the nuances of each platform to maximize reach and impact. The course also covers analytics and measurement tools, empowering graduates to track and analyze the performance of their campaigns, allowing for continuous improvement.

Furthermore, the hands-on experience gained through practical projects and industry-relevant case studies will enhance participants' problem-solving skills and strategic thinking, making them valuable assets to any marketing team. Whether you are a marketing professional looking to upskill or someone aspiring to enter the dynamic field of digital marketing, this course is your gateway to success in the ever-evolving world of social media marketing.

Embark on this educational journey with Career Fortune, and let our Social Media Marketing course be the catalyst for your career growth in the exciting realm of digital marketing.


At Career Fortune, we pride ourselves on being a leading digital marketing training institute in Pune, and we believe there are compelling reasons why aspiring professionals should choose us for their educational journey in the field of social media marketing.

1. Industry-Experienced Instructors: Our courses are led by seasoned industry professionals with extensive experience in the dynamic realm of digital marketing. Benefit from their practical insights, case studies, and real-world examples that bridge the gap between theory and application.

2. Practical Learning Approach: We understand the importance of hands-on experience in mastering digital marketing skills. Our courses are designed to incorporate practical sessions, allowing participants to apply their knowledge to real-world scenarios and build a portfolio of work that showcases their abilities.

3. Comprehensive Curriculum: Our modular courses are meticulously crafted to cover all facets of social media marketing. From fundamental concepts to advanced strategies, participants receive a comprehensive education that prepares them for the challenges and opportunities in the rapidly evolving digital landscape.

4. Industry-Relevant Case Studies: Stay abreast of industry trends and best practices through our use of up-to-date case studies. Analyze successful social media campaigns and learn from the triumphs and challenges faced by renowned brands, ensuring that you are well-prepared for real-world scenarios.

5. Networking Opportunities: Connect with like-minded individuals and industry professionals through our networking opportunities. Career Fortune provides a supportive learning community where participants can exchange ideas, collaborate on projects, and establish valuable connections for their future endeavors.

6. Career Guidance and Placement Assistance: Our commitment to your success extends beyond the classroom. Benefit from career guidance sessions and placement assistance, equipping you with the tools and knowledge needed to navigate the job market and secure fulfilling roles in the digital marketing industry.

7. Flexibility with Modular Courses: Our modular courses are designed to provide flexibility, allowing participants to tailor their learning experience to their specific needs and schedule. Whether you're a working professional seeking to upskill or a student looking to enter the field, our modular approach accommodates diverse learning preferences.

Choose Career Fortune as your partner in education and embark on a transformative journey in social media marketing. Elevate your skills, enhance your career prospects, and join a community of digital marketing enthusiasts committed to excellence and innovation.


Introduction to Social Media Marketing
  • Understanding the Role of Social Media in Marketing
  • Evolution of Social Media Platforms
  • Importance of Social Media Marketing in Business Strategy
  • Overview of Major Social Media Platforms

Social Media Strategy Development
  • Defining Marketing Goals and Objectives
  • Target Audience Identification
  • Competitor Analysis in Social Media
  • Crafting a Social Media Marketing Plan

Platform-Specific Strategies
  • Facebook Marketing Strategies
  • Instagram Marketing Strategies
  • Twitter Marketing Strategies
  • LinkedIn Marketing Strategies
  • Emerging Platforms and Trends

Content Creation and Curation
  • Importance of Quality Content in Social Media
  • Creating Engaging Text, Image, and Video Content
  • Storytelling Techniques for Social Media
  • Content Curation and User-Generated Content

Community Management
  • Building and Managing Online Communities
  • Responding to Comments and Messages
  • Dealing with Negative Feedback
  • Encouraging User Engagement and Participation

Paid Advertising on Social Media
  • Introduction to Social Media Advertising
  • Creating Effective Ad Campaigns
  • Targeting Options and Ad Formats
  • Budgeting and Performance Metrics

Influencer Marketing
  • Understanding Influencer Marketing
  • Identifying and Engaging with Influencers
  • Collaborating on Successful Influencer Campaigns
  • Measurement and ROI in Influencer Marketing

Analytics and Measurement
  • Introduction to Social Media Analytics Tools
  • Key Performance Indicators (KPIs) for Social Media
  • Analyzing and Interpreting Data
  • Continuous Improvement and Optimization Strategies

Legal and Ethical Considerations
  • Privacy and Compliance in Social Media Marketing
  • Copyright and Intellectual Property Issues
  • Ethical Practices in Influencer Marketing
  • Navigating Social Media Policies

Final Project and Capstone
  • Applying Learned Skills to a Real-World Project
  • Presenting and Evaluating Social Media Campaigns
  • Peer Review and Feedback
  • Graduation and Certification


Course Duration: 1 Month

Course Fees: 8000/- INR

Batch Size: 15 Students

Delivery Mode: Online/ Offline

Certification: Professional Certification

Language: English Hindi & Marathi

Location: F.C Road, Shreenath Plaza, Pune

Students Trained: 657+


Digital marketing pay after placement course


Career Fortune offers top-notch Digital Marketing Training in Pune with pay after placements program with 100% Job Guarantee. The digital marketing landscape is evolving at an unprecedented pace, presenting marketers with both new opportunities and challenges in this digital age. Therefore, enrolling in a digital marketing course in pune with 100% job Guarantee can be a highly valuable initiative for students looking to excel in Online Marketing


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Contact Form

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