Keyword Cannibalization
Keyword cannibalization occurs when ranks for the same keyword or very similar ones are held by at
least two pages belonging to the same site. This can then confuse search engines on which page they
should rank in results for that query, weakening your SEO efforts. Instead, consolidate the content
or have a different set of keywords so that each of those pages has a single and unique area to rank
with the best result.
Indexing
Indexing is the process by which a search engine crawls web pages and looks them through to store
them in its database. If a search engine indexes a page, that literally means this page will turn up
in its results for some queries. Proper indexing is what makes your content discoverable and ranked
by search engines. You can use tools like Google Search Console to see the indexing status of your
site and even track which pages are indexed and where there are problems in indexing.
Crawling
It is the process that search engines use to actually find and gather pages on the Web. Spiders or
bots belonging to a search engine move from website to website following hyperlinks from one webpage
to the next. SEO crawling is basically the first step to all of this, which allows search engines to
learn what your website is about and how it's structured. Helping a search engine crawl smoothly
means to make it more friendly by structuring your site better, using internal linking properly, and
building sitemaps that will help crawlers get around.
Caching
Caching involves storing a version of your webpage on the user's browser or on a server to reduce
load times and improve the user experience. Once a page has been cached, there will be no need to
reload it from scratch every time a user visits, reducing loading time and server load. Effective
caching strategies may include browser caching, server-side caching, and content delivery networks.
Proper caching of all the above-mentioned elements can highly improve page speed and performance. A
faster page is as important to users as it is for search engine ranking.
Domain Authority
It's a metric scaled from 1 to 100, developed by Moz, which estimates what a website domain is strong
and credible. DA is determined by a few factors, such as backlinks, domain age, and general SEO
health. The higher the domain authority, the better one's ranking power can be in search results.
Building domain authority is done through the acquisition of high-quality backlinks, creation of
useful content, and technical soundness of a website.